HighLevel
All-in-one AI marketing and CRM platform for agencies with AI receptionist, agents, and SaaS mode
API
Available
Mobile App
Yes
Users
1M+
Free tier
14-day free trial on any plan (no free tier)
Paid plans
Starter $97/mo, Unlimited $297/mo, Agency Pro $497/mo, Enterprise custom; AI Employee add-on $50-97/mo per sub-account
Integrations
Key Features
- AI receptionist that answers calls, qualifies leads, and books appointments 24/7
- Five AI employees: Receptionist, Scheduler, Marketer, Reputation, and Sales agents
- Drag-and-drop Agent Studio for custom AI automations without code
- CRM, funnels, email/SMS, calendars, and reputation management in one platform
- SaaS mode on Pro plan to resell the platform as your own product
Overview
HighLevel is an all-in-one marketing, sales, and CRM platform built for agencies, with a full AI team layered on top. Its AI receptionist answers calls 24/7, qualifies leads, and books appointments, while specialized AI agents handle scheduling, marketing campaigns, review responses, and multi-channel sales. The drag-and-drop Agent Studio lets you build custom AI automations without code, and SaaS mode lets agencies resell the whole platform under their own brand.
Key Features
- AI Receptionist (Voice AI): Answers every call around the clock, qualifies prospects, and books straight to your calendar — over 8 million calls answered by AI
- AI Employee Team: Scheduler (fill your calendar), Marketer (data-driven follow-up campaigns), Reputation Agent (auto-reply to reviews for SEO), and Sales Agent (convert leads from any channel)
- Agent Studio: Drag-and-drop builder for multi-step AI automations with intelligent decision logic
- Complete Business Platform: CRM and pipelines, funnel and website builder, email/SMS marketing, booking calendars, invoicing, courses, and communities
- SaaS Mode: Automated sub-account creation and rebilling with markup — run your own software business
- Compliance-Ready: SOC 2 Type II infrastructure, HIPAA add-on, GDPR support
Use Cases
- Agencies replacing a stack of CRM + funnels + email/SMS + review tools
- Local businesses that miss calls after hours (AI receptionist)
- SaaSPRENEURs reselling the platform white-labeled
- Automated review management for local SEO
- Multi-channel lead follow-up on SMS, WhatsApp, Facebook, Instagram, and live chat
Pricing
- Starter ($97/month): 3 sub-accounts, unlimited contacts and users, all core features
- Unlimited ($297/month): Unlimited sub-accounts, rebill phone and email without markup, basic API
- Agency Pro ($497/month): SaaS mode, automated sub-account creation, rebilling with markup, advanced API
- Enterprise: Custom — dedicated success manager, HIPAA, white-label mobile app
- AI Employee add-on: $50/month (Growth) or $97/month (Unlimited) per sub-account; usage-based charges apply for Voice AI, Conversation AI, and Reviews AI
- All plans include a 14-day free trial; no long-term contracts
Some links on this page are affiliate links. We may earn a commission at no extra cost to you — this never affects our ratings.
Reviews & Comments
Sign in with GitHub to review or comment on this tool.
Related Marketing Tools
More tools in the same category
Creatify
AI video ad generator that turns product URLs, images, or text into ready-to-run video ads
AdCreative.ai
AI ad generator that creates high-converting ad creatives and copy from product links
Nextify.ai
All-in-one AI ad generator for UGC video ads, talking actors, and static creatives from a product image