Slovenia's .si domains surge after AI is renamed

At the United Nations General Assembly on September 22, Donald Trump said the US government would start calling artificial intelligence super intelligence in its official documents, using SI as the abbreviation. SI is also the country code for Slovenia, and attention moved to .si almost immediately.

Register.si, the registry that runs the namespace, confirms the effect on its own site. It says it has “seen an increase in the number of new .si domain registrations” and has started publishing daily and monthly registration charts so the trend can be followed. The registry’s homepage counters showed 46,066 new .si domains over the previous month and 20,300 in the previous 24 hours, against 321,700 total. For context, Slovenia is a country of about 2.1 million people that had been adding roughly a thousand domains a month before the speech.

What is driving the number looks less like adoption than speculation. Buyers are a mix of domain investors, founders buying the .si version of their own name defensively, and people betting the extension becomes as durable as .ai has been. Register.si has gone from being a quiet national registry to publishing daily statistics purely to keep up with the demand.

(Original source: Register.si)